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6. Desember 2006  
Mer bredbånd - mindre TV

Folk med bredbånd ser mindre TV enn før, og leser i mindre grad riksdekkende aviser.

Det går fram av en undersøkelse om medievaner som det britiske medietilsynsorganet Ofcom har gjennomført i en rekke store EU-land samt i USA, Japan og Kina, skriver Dagens Næringsliv.

Undersøkelsen viser at en tredjedel av av tv-seerne som får bredbåndsoppkobling begynner å se mindre på TV enn før, og at en fjerdedel leser færre riksdekkende aviser etter at bredbåndstilgangen er på plass.

Undersøkelsen til Ofcom forteller også at 85-90 prosent av de spurte TV-titterne i land som Storbritannia, USA, anser lisensfinansiert allmennkringkasting som "nødvendig".

Den totale mengden radiolytting holder seg derimot. Folk med bredbåndoppkobling hører rett nok mindre på etersendt radio, men dette kompenseres med økt bruk av nettradio.


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